Services / Google Ads & Paid Media
Google Ads & Paid Media
Ad platforms optimise towards whatever you tell them is a conversion. If a large share of your sales close by quote, by phone or days after the first click, the platform only sees part of the picture. We set accounts up so they learn from the sales you actually make.
What we do
Account structure
Search and Performance Max campaigns organised around your collections and margins, not one campaign for everything.
Offline conversions
Quotes and the orders that follow them fed back to Google Ads, so bidding learns which clicks became sales.
Meta catalogue
Facebook and Instagram catalogue ads fed from your Shopify product feed through Shopify's own sales channel.
Pixel and Conversions API
Meta Pixel and Conversions API set up so purchases are measured reliably across browsers and devices.
Who it suits
Stores with high-value or quote-led orders, where the first click and the final sale are often days or weeks apart. It also suits stores whose current account has grown without a clear structure.
How it runs
We start by reviewing the account and the conversion tracking, because a campaign can only be as good as the data it learns from. Then we restructure, set targets based on your margins, and report every month against the KPIs we agreed at the start.
Try the break-even ROAS calculator to see the return your ads need at your margin.
Questions
Do you manage the ad spend?
No. Ad spend is paid by you directly to Google and Meta. Our fee covers the management.
Can you work on my existing account?
Yes. We keep your account history and restructure inside it rather than starting again.
How much does it cost?
A monthly retainer plus a performance fee tied to agreed KPIs. Fees are on application.
In short
- Search and Performance Max structure
- Offline conversion tracking from your quote pipeline
- Meta catalogue via the Shopify channel
- Meta Pixel and Conversions API
- Monthly reporting against agreed KPIs
Monthly retainer plus performance fee. Fees on application.
Ask about paid media