Services / SEO & Collection Audits
SEO & Collection Audits
Most product stores lose organic traffic in the same places: collections that compete with each other, product titles written a different way every time, and pages search engines cannot read properly. We find those problems and fix the structure behind them.
What we look at
Collections
Whether each collection targets one clear search term, how they link to each other, and whether the copy helps buyers choose.
Product pages
Titles, descriptions, images, documents and structured data on the pages that actually take orders.
Keyword architecture
Search terms researched in Ahrefs and mapped to one collection or product each, so every page has a job.
Cannibalisation
Pages that compete for the same search term and split your rankings between them.
Title patterns
One consistent pattern for product titles and SEO titles, so the whole catalogue reads the same way to buyers and to Google.
Schema and redirects
Product and organisation structured data, and full redirect mapping when you move platform, for example WordPress to Shopify.
What you get
- A written audit of your collections and product pages
- A keyword map showing which page should target which search terms
- A list of fixes in priority order, with the reason for each
- Title and SEO-title patterns for your catalogue
- A redirect map if you are changing platform
You can take the audit and make the changes yourself, or we can make them for you under a monthly retainer.
Who it suits
Shopify stores with a real catalogue: dozens to hundreds of products across several collections, often with variants and accessories. If you are on another platform, ask us first.
Questions
Do you need access to my store?
Collaborator access to Shopify and read access to Google Search Console give the most complete audit. We can start from the public site if access takes time.
Can you help with a replatform that has already happened?
Yes. We can check which old URLs still return errors and map them to the right new pages.
How much does it cost?
Fees are on application and depend on the size of the catalogue. Send us your website address for a quote.
In short
- Collection and product page audit
- Ahrefs keyword architecture
- Cannibalisation fixes
- Uniform title patterns
- Schema and redirect mapping
Available as a one-off audit or as part of a retainer. Fees on application.
Ask about an audit